NEW YORK—Affect, a public relations and social media firm, has been named public relations agency of record for Microdesk, a company specializing in technology and business process consulting for the architecture, engineering, construction and owner/operator industry. Affect will help Microdesk increase its visibility as a thought leader while driving awareness of its product and service offerings.

NEW YORK—Nextag, an online shopping destination, has chosen MWW Group to serve as agency of record. Nextag selected MWW to develop a brand-building campaign that deepens Nextag’s relationships with consumers and amplifies its voice in the e-commerce industry. The firm’s work will span its consumer lifestyle marketing, corporate communications and Dialogue digital practices and include brand positioning, corporate reputation, executive eminence and social media elements.

BOSTON—Tier One Partners has been selected as the agency of record for Weemba, a social network site that aims to revolutionize the way borrowers and professional lenders find each other and interact. Tier One has been retained to help support the company through its launch and expansion across the US.

NEW YORK—Dukas Public Relations has been selected by JMP Group, a publicly held investment banking and asset management firm, as its agency of record. DPR will focus primarily on securing national top-tier business media coverage to expand and strengthen JMP's reputation in the marketplace.

CAMPBELL, CA—Walt & Company has been chosen by OakGate Technology, a leading provider of system validation platforms and interoperability tools to the storage and server industries, to help support the launch of its latest test and validation platforms. Walt & Company will provide OakGate with public relations and social media communications services designed to reach key data storage and IT market influencers including analysts, bloggers and editors.

BOSTON—Greenough Communications has been named the agency of record for Velocity Technology Solutions, a leading cloud ERP provider. Greenough is collaborating with Velocity’s marketing team to reinforce and expand the company’s position as a market leader in hosted enterprise resource planning software and related applications. The broad-based program includes traditional media, social media and social CRM, all aligned around Greenough’s storytelling approach.

NEW YORK—The Pollack PR Marketing Group has been retained as agency of record by InclusionINC, a leading workplace inclusion and diversity consultancy headquartered in Minneapolis, Minn. PPMG’s services for InclusionINC will focus on increasing awareness of the InclusionINC brand and broadening its visibility in traditional and social media, as well as with centers of influence.

SAN FRANCISCO—Landis Communications has added three new clients: San Francisco’s Exploratorium and French American International School, and Oakland’s Jack London Square.

NYACK, NY—Carolyn Izzo Integrated Communications is partnering with, a virtual private social club that provides entrée to exclusive fashion, beauty, music, food and lifestyle events in New York City, Los Angeles and beyond. CIIC will work to spread the word about and founder Robin Ross through a campaign that will focus on media relations, strategic brand partnerships and social media counseling.

NEW YORK—Workhouse has been selected by New York-based creative agency Lot71 as agency of record. Workhouse will develop integrated promotional campaigns that synchronize communication efforts, including international endeavors, and will execute a public relations plan for project publicity and special events.