Holmes Report 30 Oct 2016 // 4:49PM GMT
CHICAGO—Porter Novelli has been named public relations agency of record for Feeding America, the nation's largest domestic hunger-relief and food rescue organization. Porter Novelli will develop and implement strategies in partnership with Feeding America's communications team. Specifically, the team will engage in deep analysis of existing programming, resources and messaging while identifying opportunities for new partnerships, innovations and strategies that will further Feeding America's mission and will also work to bring attention to the intersection of hunger and health.
NEW YORK—Britax Child Safety, a leader in child passenger safety technology and manufacturer of premium car seats, strollers and accessories, has selected Zeno Group as its communications agency of record. Zeno offices will work with the Britax internal public relations and communications team to educate parents and caregivers about its rich heritage in safety and innovation.
NEW YORK—M&C Saatchi PR has been appointed communications agency for It’Sugar, one of the largest candy retailers in the United States. M&C Saatchi PR will lead communications strategy for the company’s initiatives and provide ongoing support to drive consumer awareness that leverages the brand’s distinct voice.
SAN FRANCISCO—Antenna, an agency focused on energy and smart technology companies, has added 10 new companies to its client portfolio. The new companies are Alta Energy, a renewable energy navigator; Blue Pillar, an IoT solution; 3D mapping startup Civil Maps; Divergent 3D, a technology company that licenses a software-hardware platform enabled by 3D metal printing; Edisun Microgrids, developer of a rooftop solar tracker; venture capital fund Motus Ventures; mPrest, a command-and-control software provider for utilities and IoT; RayVio, an advanced health and hygiene company; transportation technology company TransLoc; and Zen Ecosystems, an energy management provider.
NEW YORK—Spring O’Brien has been selected by Oceania Cruises to handle its North American public relations outreach. The New York-based agency’s cruise experience includes Oceania's sister company, Regent Seven Seas Cruises.
GRAND RAPIDS, MI—Lambert Edwards & Associates has been providing transaction communications support for two deals in the recreational vehicle and automotive accessories markets. LE&A led communications on Thor Industries’ acquisition of $1.7 billion Jayco Corp and for Horizon Global Corporation, one of the world’s leading manufacturers of branded towing and trailering equipment, during its acquisition of €220 million Westfalia-Automotive and Terwa.
TROY, MI—Valeo, one of the world's leading automotive suppliers, has selected Bianchi Public Relations to provide media relations support in North America. Bianchi PR will provide targeted PR counsel, media relations assistance and trade show and industry event support, all aimed to expand awareness across North America of Valeo's identity as an innovative automotive technology provider, a leader in autonomous driving, safety and CO2 reduction.
BOSTON—Red Lorry Yellow Lorry, the technology PR specialist, has been retained by Falcon.io as its North American agency of record. Red Lorry Yellow Lorry will support Falcon’s international expansion strategy by strengthening the Danish company’s brand awareness in the United States. The campaign will focus on building brand awareness and thought leadership around Falcon’s innovative approach to customer experience management.
NEW YORK—For the fourth consecutive year, Rubenstein Public Relations will provide pro bono public relations services to support New York City’s Halloween tradition, the Annual Village Halloween Parade.
NEW YORK—Krupp Kommunications has been named the agency of record for Prelude, a fertility company focused on providing proactive fertility care to improve people's chances of having healthy babies when they're ready.
MAPLEWOOD, NJ—Forefront Communications Group, launched earlier this year, has been retained by Dash Financial, a trading technology provider. Forefront will provide Dash with a range of marcomms services, including media relations, messaging and positioning development and strategic communications counsel.