CHICAGO—Heineken USA brand Strongbow Apple Hard Ciders has named Current as public relations agency of record following a competitive review. Strongbow, the number one hard cider brand in the world, awarded Current the opportunity to develop and execute strategic communications programs for its portfolio of hard ciders, new products and brand campaigns in 2017.  

MIAMI—The US Travel Association, the national, non-profit organization representing all components of the United States travel industry, has appointed Interamerican Network to promote IPW, a leading travel industry marketplace, in South America. Interamerican will coordinate the accreditation and attendance of media and travel buyers from Brazil, Argentina, Chile, Colombia and Peru.

NEW YORK—Berk Communications, a division of MWWPR, has been retained by The Meatpacking Business Improvement District. As AOR, Berk will be responsible for the district's ongoing communication strategy, local and national media relations, and will provide consultation on events, community programs, strategic partnerships and more.  The account will be led by Alexandra Spang, Berk's vice president of travel and tourism.

NEW YORK—Steinreich Communications Group has been appointed public relations consultant to the Israel Healthcare Foundation, the American fundraising subsidiary of Clalit Health Services, focusing its efforts on representing the organization to the international media.

WOODLAND HILLS, CA—JMPR Public Relations has been named public relations agency of record for EagleRider, a leading motorcycle tourism company. JMPR will be responsible for helping to drive awareness of EagleRider tour and rental offerings through traditional and social media campaigns to further engage the brands' motorcycle enthusiast and unique travel seeking audiences.

CHICAGO—Silvies Valley Ranch, in the heart of historic Eastern Oregon, has hired KemperLesnik to lead its public relations, marketing and resort launch. KemperLesnik will team up with sister company KemperSports, which will provide management consulting on the brand position, pre-opening marketing and agronomic planning.