NEW YORK—Tourism Victoria (Australia) has named M Booth agency of record to support its public relations activity in the United States. The M Booth team is tasked with strategic planning, consumer and trade media relations, media familiarization programs, in-market activities, partnerships and promotions as well as digital and social media. Katie Barr Cornish, vice president and head of M Booth’s travel practice, will lead strategy for the account.

NEW YORK—The Morris + King Company has been retained by Heifer International, one of the world’s leading foundations dedicated to ending global poverty. As agency-of-record for the Little Rock-based organization, MKC will develop and execute a campaign on behalf of Heifer International to help engage and educate the public about its mission and worldwide programs. The campaign will tap the firm’s expertise in the consumer, lifestyle, healthcare, foundations and life sciences sectors.

NEW YORK—Affect, a public relations and social media firm specializing in consumer technology, healthcare and professional services, was selected as the agency of record for Navis, which specializes in technology solutions for container terminal operations, general cargo terminal operations, intermodal rail operations, shipping line operations and yard management. Affect is tasked with increasing the visibility of Navis’ technology solutions among its target audiences and establishing company executives as thought leaders.

NEW YORK—5W Public Relations has added ESquared Hospitality, an international restaurant and hospitality group owned by Jimmy Haber and Keith Treyball, to its roster of food and beverage clients. 5W will execute a campaign featuring media relations, product integrations, co-branded partnerships, and more.

NEW YORK—Susan Blond has added several new clients, including actress and activist Pamela Anderson; performing arts group iLuminate; non-profit organization Hearing Health Foundation; music-streaming service Grooveshark; New York City restaurant Bait & Hook; and fitness program and studios Lithe Method.