NEW YORK—Nancy J. Friedman Public Relations is now the agency of record for four new clients including One Aldwych, London (pictured); Pod BK, Brooklyn; Hyatt Key West, Florida; and Mah-Ze-Dahr bakery, New York. The firm has also been renewed as the agency of record for Canyon Ranch worldwide properties for the second year.

NEW YORK—The Halo Group has been selected as an agency of record by itslearning, a global learning management system provider. The Halo Group will help itslearning build its presence throughout primary and secondary school districts in the United States.

SCOTTSDALE, AZ—Amendola Communications has been selected as agency of record for Connecture, a provider of web-based information systems used to create health insurance marketplaces. Amendola will leverage its relationships with industry media and analysts to broadly publicize Connecture's brand, solutions and thought leaders, and pursue top-tier speaking and award opportunities.

CHICAGO—Big Cedar Lodge, a resort destination located in the Ozarks of Missouri, has hired KemperLesnik to lead its brand messaging and public relations. KemperLesnik will team up with its sister company KemperSports, which will provide consultation services and marketing for golf operations as well as construction management.

PLYMOUTH, MA—Hollywood Public Relations, a boutique PR firm specializing in consumer products and business services, has added electronic components and finished goods supplier Fusion Worldwide and software solutions company DigitalX to its client roster. The agency has also promoted account manager and media specialist, Brooks Wallace, to account supervisor to support the growing area of business.