NEW YORK—Burson-Marsteller has been retained by the Great Place to Work Institute to publicize the release of its inaugural World’s Best Multinational Workplaces list, which will recognize the top 25 multinational companies to work for in the world. The list will be revealed on October 27 at a gala awards ceremony at the New York Stock Exchange. “Our partnership with Burson-Marsteller will help us ensure that the companies, leaders and employees represented on the World’s Best Multinational Workplaces List receive the recognition they deserve,” says Jose Tolovi, Jr., global CEO of Great Place to Work.

MOUNTAIN VIEW, CA—MotiveQuest, a software-based social research company, has chosen Airfoil Public Relations as its agency of record. MotiveQuest tapped Airfoil to create and execute strategic influencer relations as well as content development to solidify and extend brand awareness. Airfoil will also be instrumental in supporting the launch of new services and research reports around MotiveQuest’s motivation and advocacy frameworks.

NEW YORK—The Morris + King Company has been retained by True Fit, a leader in fit personalization software. As agency-of-record, MKC will develop and execute a comprehensive public relations campaign on behalf of True Fit that taps the diverse strengths of MKC in the digital, lifestyle, fashion and consumer sectors.

BOSTON—BackBay Communications, a public relations firm focused on the financial and professional services sectors, has been retained as public relations agency of record by iCapital, a fee-only investment advisory firm providing investment management and fiduciary consulting services to qualified retirement plans. BackBay will provide iCapital with media relations and writing services aimed at highlighting the firm’s expertise in money management, fiduciary governance and retirement plans.

NEW YORK—The Pollack PR Marketing Group has been retained by Guidon Performance Solutions, a global management consulting organization, to serve as a strategic marketing communications advisor.
PPMG will focus on generating awareness of the evolving Guidon brand, and broadening its presence in traditional and social media as well as with centers of influence.

WASHINGTON, DC—Qorvis Communications has formed a new pro bono partnership with The Dance Institute of Washington, which offers creative movement and dance instruction to underserved youth in Washington, DC. Qorvis will advise DIW in the development of communications and events strategies.

NEW YORK—Workhouse has been selected by Bowery-based, Peruvian-inspired restaurant La Cerveceria as agency of record. Workhouse will develop an integrated promotional campaign that synchronizes communication efforts nationally and will execute a comprehensive public relations plan for publicity and special events.

LOS ANGELES—Amy Levy Public Relations has added five new clients: jewelry company Paula Jerome Designs; contemporary art gallery San Marino Gallery; online retailer of decorative car magnets; digital scenographer Anaitte Vaccaro; and innovative artist and photographer Avi Roth.