Holmes Report 04 Sep 2017 // 4:45AM GMT
BOSTON — Financial services marketing and communications firm BackBay Communications has been appointed by Economist Events as PR agency for its upcoming Finance Disrupted conference on September 28 in New York. BackBay's mandate includes raising awareness of the event and its speakers with key target media in the financial services and tech space. The agency will also assist with pre-event digital communications including content creation in the form of Q&As with the event's industry leading speakers, as well as social media and media relations at the event.
MIAMI — Tara, Ink. has been named agent of record for five accounts including the Diplomat Beach Resort, Nautilus South Beach, Forte Dei Marmi, Stitched and Ikaria. The Diplomat Beach Resort is an oceanfront resort in Hollywood, FL and recently underwent a $100m renovation. Also in Miami is the Nautilus South Beach, a luxury boutique hotel in the heart of the city's Art Deco District. Meanwhile, Forte dei Marmi is an eatery that utilizes local organic produce, farm raised prime meats, and while caught seafood and fish. Ikaria is a luxury resort wear line crafted in 100% imported silk, and Stitched is a Las Vegas inspired menswear line and lifestyle destination.
RALEIGH — French/West/Vaughan (FWV) has been selected by Atlantic Natural Foods (ANF) to lead its national consumer and industry media efforts. FWV's remit includes overseeing external media relations for ANF and its primary brands which include Loma Linda and neat. The agency will help launch ANF's new line of Loma Linda Blue shelf-stable, plant-based meal so lotions and vegan baking mixes. The food company has three major brands in its portfolio that cover sustainable, non-GMO, soy and pecan-based meat alternatives, gluten-free baking mixes, an egg substitute and a line of roasted grain beverage mixes.
TORONTO — Kwittken and been named public relations and communications agency for the National Flag Tour of Invictus Games Toronto 2017. The Invictus Games Toronto started in Victoria, British Columbia in mid-August and will travel as far as Gander, Newfoundland visiting 22 military bases, 15 legions and over 50 communities. Kwittken Canada was established in 2014 and according to the firm, has won a number of significant account wins.
BOSTON — LaVoiehealthScience has announced new clients Xontogeny LLC, a life science accelerator and Lota BioSciences, an electroceutical pioneer. Xontogency LLC, is a biotech aggregator that supports the accelerated development of life science technologies that help patients with serious diseases. Meanwhile, Lota BioSciences in an emerging company based in Berkeley, Ca revolutionizing the use of "vanishingly small" wireless, battery-free sensors.