Arun Sudhaman 12 Oct 2011 // 11:00PM GMT
NICOSIA--Independent network Action Global Communications has won a mandate to raise awareness of the European Union’s initiatives to promote peace in the Middle East.
Backed by a €350,000 PR budget, the EU Partnerships for Peace programme hands out grants to NGOs in Palestine and Jordan that promote peace.
Jointly managed by the EU Technical Assistance Office to the West Bank and Gaza, the EU Delegation
in Israel, and the EU Delegation in Jordan, the programme supports local and international civil society initiatives that promote peace, tolerance and non-violence in the Middle East.
The new assignment comes as Cyprus-based Action Global celebrates its 40th anniversary. The agency now operates a network that, including wholly-owned and affiliate members, spans Central and Eastern Europe, Russia, Central Asia, the Middle East, North Africa and the Mediterranean.
“In the late 1980’s my vision was to build a business that was to become the first full service public relations consultancy in the emerging markets. Now those same emerging markets are not only the focus of global attention but also drive the global economy,” said Action Group founder and CEO Tony Christodoulou.
“As the company grew we found that, while we offered our clients effective communications combined with strong local knowledge; we also had to help educate local media and other influencers to understand the value of what we were doing.”
Action Global was one of the winners in this year’s British Airways global PR review, alongside Grayling and Meropa. The firm has handled BA business since it launched in 1971.