Holmes Report 12 Jan 2014 // 4:20PM GMT
WASHINGTON, DC—Mitzi Emrich (pictured) has joined MWW as chief social strategist. She will oversee social media and digital strategy across the agency. Prior to joining MWW, Emrich was a digital practice lead at FTI Consulting and Edelman Digital. She has helped lead social strategy, including influencer engagement, web programming, community management, content development and paid media for clients including Walmart, Toyota, Humana, Shell and Darden Restaurants.
NEW YORK—Ketchum Sports & Entertainment has expanded its leadership team with the addition of Eryn McVerry as a senior vice president. Based in KSE’s New York office, McVerry will play a role on some of the firm’s largest accounts, including Gillette, Anheuser-Busch InBev and IBM. In her previous role, McVerry was an integral part of Ogilvy & Mather’s work as creative agency of record for NASCAR, spearheading the inter-agency team that launched the largest brand campaign in the sport’s history.
OTTAWA—Hill+Knowlton Strategies Canada has named Mark Cameron as deputy leader of its national energy practice. Cameron’s previous roles include director of policy and research in the Office of the Prime Minister and also director of strategic initiatives and senior policy advisor. He also served at Ontario Power Generation as director of corporate affairs, and most recently led public policy issues for BlackBerry.
ATLANTA—GolinHarris has appointed Susan Chana as digital director in the agency’s Atlanta office. Chana will lead the agency’s digital team in Atlanta and serve as a senior media advisor to clients including the United Egg Producers, the Grand Ole Opry, Flowers Foods and others. Prior to joining GolinHarris, Chana was WebMD’s associate director of social media and community. She also served as a media spokesperson for Delta Air Lines and was a member of the inaugural cross-divisional social media team charged with developing and managing the airline's emerging media strategy.
WASHINGTON, DC—Direct Impact, the grassroots public affairs, public education and corporate reputation subsidiary of Burson-Marsteller, has added Darren Bearson as executive vice president. Bearson will focus on developing issue advocacy campaigns for clients, and play a key role in new business strategy. He joins from the Campaign to Fix the Debt, where he served as deputy campaign manager, overseeing all grassroots communications facilitated by state organizations.
WASHINGTON, DC—Ogilvy Washington has hired Kathy Baird as senior vice president of strategy in its
[email protected] practice. In addition to her new role at Ogilvy, Baird is an adjunct professor for digital strategy at Georgetown University for the public relations and corporate communications graduate school and has taught at the University since 2008. Prior to joining Ogilvy, Baird led the integrated marketing team at FleishmanHillard.
NEW YORK—Cohn & Wolfe has appointed Ethan Kraus as vice president of paid and integrated media, and Vicky Lewko as SVP, head of digital health. Kraus brings a decade of experience creating paid media programs for brands including Samsung, eBay, Virgin Mobile, SC Johnson and Walgreens. Previously, he was director of integrated marketing at The Economist. Lewko is charged with integrating digital programming into new and existing healthcare accounts. She comes from W2O with 12 years of experience developing digital and social strategies for leading healthcare and corporate brands.
WASHINGTON, DC—ASGK Public Strategies, has added Brad Bosserman, formerly director of the Middle East and North Africa Initiative at the DC-based think tank NDN, and Lauren Kulik, former press secretary for Senator Sherrod Brown (D-OH) as senior associates. In addition, Ryan Roccaforte joins ASGK as an associate after nearly two years at FleishmanHillard's Washington, DC office.
NEW YORK—Child’s Play Communications has added Marisa Carstens as vice president. Carstens joins Child’s Play Communications with more than 13 years of consumer public relations and marketing experience. She was most recently director of public affairs at American Express, where she managed communications efforts for the company’s travel and lifestyle services. Prior to American Express, she was a director in the lifestyle department at Harrison & Shriftman.
PORTSMOUTH, NH—Calypso Communications has promoted Sarah Grazier to vice president, strategic communications. In her new role, Grazier will oversee all public relations and communications initiatives, and will continue to lead Calypso in supporting Unitil, a provider of natural gas and electricity in New England, and is a senior member of Calypso’s accounts with Detroit Renewable Energy and ArcLight Capital Partners.
IRVINE, CA—Bolt Public Relations has expanded its Irvine operations with the addition of Bryn Mohr as group account director. Mohr will be responsible for managing account teams for clients in the food and restaurant, hospitality, consumer lifestyle, interior design and technology industries. Before joining Bolt, Mohr held account leadership positions at Zeno Group, Hill + Knowlton Strategies and FleishmanHillard and worked with clients including including California Avocado Commission, Dole, Procter & Gamble, and Seattle's Best Coffee.
NEW YORK—Education marketing firm CarrotNewYork has named Tom Moleta as senior vice president, a new post. He will oversee CNY’s business development efforts, establish strategic partnerships, and manage growth. Most recently, Moleta was vice president, business development, for Trajectory, an agency specializing in health, wellness and leisure where he led marketing and new business acquisition initiatives. His prior experience includes running his own Miami-based agency as well as account management and executive leadership positions at other New York-based agencies.
NEW YORK—Liquid Agency has added David Fausel to its New York city office as client director. Since relocating from the Bay Area, Fausel has worked with clients including Nike, Mercedes-Benz, and American Express working with branding agencies such as Wieden + Kennedy, Weiss Stagliano Partners, and Ogilvy & Mather.