ST PAUL, MN—Ayme Zemke has been promoted to vice president at Beehive PR. Zemke now leads client service for the agency and has a lead role in talent development. She will continue to oversee Beehive’s business-to-business and corporate communications clients with a strong emphasis in financial services, health care and public affairs. Zemke joined Beehive from Padilla Speer Beardsley in 2004 as an account director.

NEW YORK—Goodman Media International has promoted Heath Fradkoff, formerly senior account executive, to manager, digital and social media. He will work with all Goodman Media clients on digital and social media strategy and execution. In addition, Régine Labossière, previously senior account executive, moves up to account manager; Jennifer Brod, previously account executive, is promoted to senior account executive; and Jennifer Marcus returns to Goodman Media from Coyne PR as a senior account executive.

NEW YORK—Affect, a public relations and social media firm specializing in technology, healthcare and professional services, has promoted Katie Creaser to vice president, and added Melissa Baratta, vice president, and Breanne Thomlison, account director. Creaser will oversee agency-wide client satisfaction initiatives, account team resource management and planning, as well as servicing her long-term clients in PR and social media.