MINNEAPOLIS—Padilla Speer Beardsley has selected Frank Hernandez to head its New York City office. As senior vice president and managing director, Hernandez will oversee the New York staff, lead business development activities, and supervise services for clients, including Merck, Elsevier and BraunAbility. Hernandez joins from Taylor Global Inc., where he rose to be managing partner and executive vice president. Most recently, Hernandez ran his own consultancy, F.A.H. Communications.

CHICAGO—Fleishman-Hillard has added Brett McCall as senior vice president, partner and executive creative director, and Darrell Jursa as senior vice president, emerging media, in its Chicago office. McCall joins Fleishman-Hillard after two years as chief creative officer and partner for Worksong, an agency he co-founded in 2009 that developed and produced brand media programming for Kellogg’s, Levi’s, Sunny Delight Companies, Wrigley and others. Before Worksong, McCall spent two years as vice president of Matter, Edelman’s entertainment division. Jursa comes to Fleishman-Hillard via Dig Communications, where he spent the past two years as vice president, emerging media.

VANCOUVER—Weber Shandwick has added Margot White as vice president, Weber Shandwick Canada and office leader, Vancouver. She will contribute to the development of Weber Shandwick in Canada and lead as the principal of its office in Vancouver. White will report to Canadian president Greg Power. She was part of the leadership team that built Optimum PR from a start-up into a market leader and most recently was director of policy development and communications for the College of Dental Surgeons of BC.

CHICAGO—Ketchum has named Kim Essex as senior vice president and senior client director for the Ketchum Midwest brand and food practice. In addition to leading brand work on key Ketchum accounts, Essex will serve as a senior strategist to clients for Ketchum Midwest, which comprises Ketchum’s Chicago and Pittsburgh offices, and will lead business development in the agriculture and food sectors. She recently served as senior vice president of consumer marketing for the National Cattlemen’s Beef Association for nine years. Earlier, she spent 13 years as a brand marketing consultant for Burson-Marsteller in Chicago.

WASHINGTON, DC—Healthcare media strategist Pamela Lippincott has rejoined Spectrum as vice president of strategy development. Before returning to Spectrum, Lippincott was the healthcare media director at Zeno Group, where she led media strategy for the company’s health care practice. Previously at Spectrum, she led the Bristol-Myers Squibb Tour of Hope, a national communications campaign featuring cancer survivor and seven-time Tour de France champion Lance Armstrong. In other news, the company has promoted Liz Bryan, Lauren Fulk and Megan Lustig to senior account supervisor.

LOS ANGELES—Bender/Helper Impact has hired Eric Wein as executive director of its interactive entertainment and consumer technology division. Wein leads a team of 15 that manages client accounts, including corporate communications, product and technology applications and software. He joins B/HI after nearly six years at Disney Interactive Studios where he was a senior manager of global public relations. Prior to joining Disney, Wein spent almost five years as an executive at Edelman.

WASHINGTON, DC—Hager Sharp has added Lynne Doner Lotenberg as vice president of strategic planning and research. She will work across the firm’s client accounts providing expertise in social marketing, strategic planning, research, and evaluation. Doner Lotenberg is a co-editor of Social Marketing Quarterly. She has been an independent consultant since 1995 to federal agencies and nonprofit organizations such as the AARP, the American Medical Association, and the Centers for Disease Control and Prevention.