Holmes Report 22 May 2017 // 6:37AM GMT
NEW YORK — Social change agency Fenton has named Ben Wyskida as CEO. Fenton will focus on delivering integrated communications campaigns for foundations, non-profits and companies working for social change. Wyskida has 20 years as a political strategist and communications expert working for progressive social change. Most recently, he was an EVP at BerlinRosen Public Affairs, building their philanthropy and cultural activism practice. Prior to that, he was with Atlantic Philanthropies, developing capacity building programs and providing crisis communications support.
WASHINGTON, DC — APCO Worldwide has named Jordan Valdes senior director of the firm's Washington office to help clients navigate commercial, policy and political challenges across borders and diverse communities. Valdes has served as vice president at Podesta Group developing international government relations and strategic communications campaigns. She was also senior advisor at the US Small Business Administration and as an advisor in the office of the Prime Minister of the Kingdom of Bahrain, helping launch the country's first foundations for sustainable development.
WASHINGTON, DC — GCI Health has hired Victoria 'Tori' Fort as senior vice president and market leader in Washington, DC. Fort will be responsible for building the agency's presence in the area and expanding on their capabilities in health public affairs and policy. She began her career in grassroots marketing and has focused on translating complex scientific communications reaching diverse audiences. Prior to this role, Fort led accounts across the Chandler Chicco/inVentiv Health network of biopharma and consumer health clients and served as Ruder Finn's DC expert.
NEW YORK — J. Mark Riggs joins MWWPR as senior vice president overseeing the agency's internal and external brand marketing initiatives. Riggs will also play a leadership role in the firm's growing sports marketing practice. Riggs' 20-year career has focused on internal and external branding efforts, including data driven insights and planning and creative team ideation and execution. Prior to joining the firm, Riggs was an executive vice present at Taylor where he over Allstate, RJ Reynolds and BRP. Before that, he was vice president at IPG's MullenLowe and began his agency career at French/West/Vaughan.
SANTA ROSA — Newly formed Health+Commerce, a West Coast based healthcare PR and marketing agency has announced two senior leadership hires. Krysta Pellegrino joins the firm from Abbott, Genentech and Dorland as practice leader, PR, with 17 years of healthcare communications experience. She was also the former president of the PRSA, San Francisco chapter. In addition, Jennifer Beedon joins as practice leader or marketing and head of strategy. She has 20 years experience consulting and in-house for both entrepreneurial and Fortune 500 companies. Health+Commerce was founded in January, 2017 by Nicole Osmer, formerly of Guidant and Abbott.
PORTUGAL — Llorente & Cuenca has announced the addition of Juan Arteaga and Rogelio Blanco as managing co-directors in their Mexico office. Both will report to Alejandro Romero, current partner and CEO of the America. Arteaga joined the firm as a senior consultant in 2008 and focused on the development of the digital specialization area in Mexico. Blanco has over 15 years of experience in the sector. He has been with the firm for nearly three years leading the transformation process and the reinforcement of the corporate communications area.