LOS ANGELES — Rogers & Cowan/PMK has promoted five senior executives to leadership positions in the agency’s brand marketing and communications division. Melissa Schumer has been named president, digital entertainment, technology and gaming, and Cary Kwok has been elevated to executive VP of the department. In addition, Meilani Weiss will serve as executive VP, brand integration and content partnerships, Beth Andrews has been promoted to executive VP, lifestyle, and Genesa Garbarino has been promoted to executive VP, brand strategy and thought leadership. Schumer, Weiss, Andrews and Garbarino will each lead their respective departments, and report directly to Shirley Hughes, president of brands. Kwok will report in to Schumer, and also continue to serve on Hughes’ senior brand management team.

DALLAS — Edelman’s Southwest US operation has named three new senior hires to serve clients in the firm’s employee experience, digital and public affairs functions. Nisha Kassam was senior VP, employee experience, joining Edelman after working for both EY and North Highland in their management consulting practices. Joseph Cantu, named VP, digital, joins after working as account management director at Rise Interactive. Anne MacDonald joins as executive VP, US public affairs and senior policy strategist after running her own firm, Matterhorn Advisory

RALEIGH, NC — Karen Hagens, a strategic client advisor with more than 15 years of healthcare leadership experience, has joined APCO Worldwide as a senior director. Prior to joining APCO, Hagens served as the head of US Pharma Communications at GlaxoSmithKline plc (GSK), where she oversaw internal and external communication efforts.

ANNAPOLIS, MD — Crosby Marketing Communications has added two specialists to its social media team. Britni Jensen is a senior social media strategist and Blaine Dunford has been hired as a social media manager. Most recently, Jensen worked for USO, a nonprofit focused on serving the military community, where she managed social media campaigns and promotional activities with celebrities, influencers and corporate sponsors. Dunford previously worked as a communications associate at Palladian Partners.