SOUTHFIELD, MI—Airfoil Public Relations has expanded its management teams and realigned executive focus to support client, culture and business objectives, naming agency founder Janet Tyler co-CEO. Tyler assumes responsibility for the agency’s international business strategy and the expansion of its services portfolio.

"While many Airfoil clients have entrusted us with international communications programs, Janet is leading the firm’s investment in formal, global partnerships with in-market teams to deepen the impact our programs have abroad," says Lisa Vallee-Smith, Airfoil co-CEO.

Under Tyler’s direction, the agency will expand traditional and digital marketing communications capabilities in new markets for existing clients, and foster global new business and partner opportunities. Tyler is also responsible for formalizing the firm’s digital services offerings and driving technology and talent investments to activate and sustain those services.

To ensure long-term strategic focus on business objectives, four members of Airfoil’s senior leadership team have been promoted and appointed to the agency’s new executive leadership team: Leah Haran, senior vice president, client services; Sharon Neumann, senior vice president, finance and administration; Aaron Petras, director, strategy and organizational development; and Kevin Sangsland, vice president, sales and marketing

Additionally, Airfoil has promoted Jennifer Ristic and Tim Wieland to account director. Both will join the agency’s management team.