Holmes Report 07 Jun 2017 // 4:16PM GMT
PARIS — Ikea has selected APCO to handle its corporate PR remit in France, following a competitive review that included at least four other firms, including incumbent Publicis.
APCO's mandate will include corporate communications, crisis, public affairs and internal communications, and extends the firm's relationship with the Swedish retailer. In addition to France, APCO also handles corporate duties for Ikea in the US, China, Italy and Brussels.
"This will be a significant account for us and certainly among our top accounts in France," said APCO France MD Nicolas Castex.
The assignment will be led by Caroline Chalindar-Gine, a senior director in APCO’s Paris office and Floriane Delandre, a senior associate director.