Holmes Report 02 Dec 2012 // 12:00AM GMT
SINGAPORE—Hill+Knowlton Strategies has been re-appointed by Experia Events to manage an integrated communications campaign for two consecutive editions of Singapore Airshow (pictured) in 2014 and 2016 and the International Maritime Defence Exhibition and Conference in 2013 and 2015. H+K Strategies will work closely with Experia Events to develop a sustained communications plan, driving publicity both at home and abroad to position both shows as premier industry events of choice.
SINGAPORE—C Squared, the organizer of the global Festival of Media series, has appointed Rice Communications as official PR partner for its second Asian outing in Singapore. The two worked together on the inaugural Festival of Media Asia 2011, which brought together 600 attendees from 23 different countries. As a result, C Squared turned to Rice Communications once again to manage visibility and communications around the 2013 event.
SINGAPORE—The Ate Group has been selected by La Barra, a Colombian street food concept, to launch the brand in Singapore. Ate is tasked with developing and implementing a strategic launch communications programme for the brand, utilising both social and traditional media.