Holmes Report 05 Feb 2017 // 9:48AM GMT
SYDNEY—Leading Australian independent Sling & Stone is partnering with Interpublic Group agency Golin under an agreement that will provide the firm’s clients with access to an international network, and Golin clients with additional capabilities in Australia. Sling & Stone has also added several new clients, including Campos Coffee, GreenSync, and nura. They join a roster that includes Twitter, Xero, Domain, Kogan.com, and Slack.
NEW DELHI—Danone India, the wholly owned subsidiary of French multinational Danone, has awarded its PR mandate to First Partners following a competitive multi – agency pitch that displaces incumbent Genesis Burson-Marsteller. First Partners will be responsible for managing corporate reputation for Danone in India along with brand PR and health communications support for the company’s nutrition and dairy portfolio.
MUMBAI—GolinOpinion has won the PR mandate for Dr. Oetker, a leading brand of western cuisine in India. The agency was appointed after a multi-agency pitch and will build a strategic framework for Dr. Oetker India by establishing the brand's core values that define it globally and strengthen the positioning of the brand.
SYDNEY—Patrice Pandeleos and Heather Mollins, who most recently led Kite Communications as general manager and associate director respectively—have launched Seven Communications, a new full service communications agency that will offer a varied pricing structure. The agency will offer public relations, social media, digital, SEO, SEM, content development, events, issues and crisis management, strategy and planning, media solutions, influencer engagement and talent management. The agency’s name is a reflection of the company’s guiding seven values; be innovative, commit to excellence, tell it like it is, be accountable, be proactive, have a conscience and be human.
SYDNEY—Technology agency DT and strategic communications consultancy Cannings, both part of WPP, have launched Scout, an digital approach to issues and crisis management. Scout provides clients with full-service preparedness, from board level advice and corporate positioning, through crisis communication planning, stakeholder sentiment monitoring and analysis, simulation training, and real-time digital response and reputation recovery plans. It enables companies to deliver a swift, targeted response, designed to prevent issues escalating and triggering a robust process should a crisis occur.
SEOUL—Burson-Marsteller has appointed Elizabeth Bae as managing director in the corporate practice of its South Korea office, driving client development, strategy and new offerings for the practice. Bae joins Burson-Marsteller from Edelman Korea, where she led the firm's corporate and consumer practice and provided counsel for global brands across consumer products, food and beverage, and travel and tourism, as well as finance and business-to-business sectors.
SYDNEY—Marketing communications agency Filtered Media of Sydney, Australia, has become the latest partner of PROI Worldwide, the leading global partnership of independent communications agencies. Founded by Heather Jones and Mark Jones in 2007, Filtered Media employs at team of 25 and works with client such as Telstra, Coca-Cola, Vitamix, Adobe and NEC. PROI Worldwide now has four agencies in Australia, with offices in Sydney and Melbourne, and plans to add a fifth agency in Brisbane in the near future.