BEIJING—Paul Yang has been appointed general manager of Ruder Finn Beijing, reporting to Elan Shou, managing director and senior vice-president, Ruder Finn China. Yang will focus on broadening the agency’s client base in Beijing and strengthening Ruder Finn’s four pillars: health and wellness, corporate and public trust, technology and innovation and consumer lifestyle. Yang has worked with Ruder Finn for close to a decade, working across the aviation and logistics, automotive, energy, finance, healthcare, travel and tourism, technology and the public sectors with clients such as Boeing, DHL, Emirates, Michelin, BP, Citi, Visa, Novartis, Canadian Tourism Commission, Chongqing Liangjiang New Area and the Singapore Economic Development Board.

BEIJING—China Securities Journal and Fleishman-Hillard have formed a strategic partnership to promote and enhance global best practices in investor relations management for Chinese companies listed or soon to be listed in both domestic and offshore capital markets. The joint effort also aims to help Chinese companies increase their exposure in international capital markets and optimize opportunities for investment and collaboration.

SHANGHAI—Burson-Marsteller China has appointed David Zhao as executive vice president, based in Shanghai and reporting to Burson-Marsteller China CEO and Market Leader Chris Deri. In addition, Zhao will lead the Burson-Marsteller China crisis group, expanding the firm’s external crisis training and preparedness offering. He joins the firm from Hill & Knowlton, where he served as managing director for China, co-leading the China operation and managing the Shanghai office. Earlier, he led H&K’s technology practice in Beijing and held in-house roles at Coca-Cola and Bausch & Lomb.

MUMBAI—, a mobile ad network for app developers, publishers and advertisers in emerging markets, has awarded its public relations account to Text 100. Dippak Khurana, co-founder and CEO of Vserv cited the firm’s “understanding of the mobile internet industry and the team’s collective experience” as a factor in the decision.

MUMBAI—Blue Lotus Communications has picked up the public relations mandate for, a leading portal for digital Indian music lovers and artists.