TOKYO—Edelman Japan has hired Takeshi Mori as an advisor, helping clients promote and protect their brands both domestically and abroad. Prior to joining Edelman, Mori was executive officer at Dentsu from 2006, and managing director at Dentsu Europe from 1995. Mori first joined Dentsu in 1973 and he has worked across creative, planning and account servicing, and retired from Dentsu in June 2014. He also served as president of the Public Relations Society of Japan from 2010-2014.

HONG KONG—Social@Ogilvy has appointed Fergus Hay as general manager, Asia-Pacific. In his new, Hong-Kong-based role, Hay will be responsible for the continued growth and expansion of Social@Ogilvy across 12 major markets in Asia. Most recently, Hay was Ogilvy’s worldwide managing director on the SC Johnson business based in Chicago. He has worked with a variety of global clients, including British Airways, Barclays, Coca-Cola and Britvic.

SINGAPORE—Huntington Communications in Singapore has become part of PROI Worldwide, a leading partnership of independent communications firms. Huntington has brand and reputation management expertise in the automotive, education, finance, government, health and consumer technology markets.

SHANGHAI—Zeno Group China has helped The University of New South Wales launch a social media program aimed at reaching out to China's budding and enthusiastic student population. The campaign was developed based on the cultural pressure Chinese people feel to get conventional jobs and follow traditional pathways and aims to inspire students to break out of that mold and become the enterprising leaders of tomorrow.