Holmes Report 17 Jun 2019 // 1:59AM GMT
SINGAPORE — Porsche Asia Pacific has appointed Golin Singapore as its regional agency partner overseeing integrated communications covering corporate communications, social media and influencer marketing for Porsche Asia Pacific and Porsche Singapore. The regional mandate supports Porsche Asia Pacific’s 13 markets. The appointment marks the first time Porsche Asia Pacific and Porsche Singapore have consolidated communications duties supporting the public relations, marketing, and after sales teams within a single agency. Porsche and Golin have worked together since 2017.
HONG KONG — FTI Consulting has named Joanne Wong as a senior managing director in the strategic communications segment. She will be based in Hong Kong and report to Paul Downie, the segment’s Chairman of Asia Pacific. Fluent in multiple languages, Wong has extensive experience in corporate reputation, public affairs, financial communications, issues and crisis management, market entry and access, media training, and cross-border strategies.
MUMBAI —The creative duties for Tata Motors' Altroz were given to Lowe Lintas following a multi-agency pitch. Lowe Lintas will oversee the launch of Tata Motors’ new hatchback, Altroz, and will build its communication for a number of media platforms. In addition, German skincare company USV Private Limited selected Lowe to be the creative agency for its consumer business.
SYDNEY — Herd MSL has launched two new platforms. ROAR is Herd MSL’s proprietary insight, measurement and evaluation service, which has been in the works for two years. Fluency is MSL’s global influencer platform, which combines technology and a database of five million influencers to deliver an end-to-end solution to influencer marketing.