Holmes Report 24 Jun 2018 // 5:36PM GMT
SINGAPORE — Edelman Singapore and the Singapore Economic Development Board are launching a three-year strategic collaboration to research and develop new approaches to communications marketing planning using predictive and intelligent technologies. The partnership, which will be known as the Edelman Predictive Intelligence Centre in Singapore (EPIC), will address a gap in the data analytics market, deploying behavioural science to help brands improve their understanding of human behaviour and the motivations that influence and inform people’s decision-making. The Centre’s vision is to change the way organisations build relationships and trust with consumers and stakeholders through scientific analysis of what matters to people and drives their behavior. EPIC is committed to ethical practices in the collection and management of data and will ensure that its standards are in compliance with GDPR and other regulations, Edelman said in announcing the partnership.
SYDNEY — Xbox Australia has extended its remit with the agency opr to include the greater Asia region. As part of this extended partnership, opr will work with the Xbox Asia team to help grow the brand’s presence and resonance in nine countries across the region – including China, Japan, Korea, India and Taiwan. The remit covers the brand’s console and PC gaming, technology and services offering, including new device and cross-platform game launches, Xbox Live and new monthly subscription service Game Pass in relevant markets.
HONG KONG — Rosewood Hotels & Resorts (Rosewood), has appointed WE Red Bridge to lead the brand’s PR representation across traditional and digital media in China and Hong Kong. Rosewood has selected WE Red Bridge as its PR partner to expand brand awareness and reinforce its vision of providing luxury hospitality in Greater China, in addition to supporting ongoing communications initiatives for its Rosewood properties in Beijing and Sanya.
KUALA LUMPUR — TNG Digital Sdn Bhd, a joint-venture between Touch ‘n Go Sdn. Bhd. (TNGSB) and Ant Financial, has appointed Zeno Malaysia as its agency of record for public relations and social media. This follows a competitive pitch in June 2018 involving four agencies. The appointment is for an initial six-month period, during which Zeno will lead the development of the overall communications direction and strategy of TNG Digital’s public relations and social media programmes in its quest to launch and lead the Touch ‘n Go e-wallet app in Malaysia.