SINGAPORE—Unilever Food Solutions, one of the world’s leading food service companies, has appointed Ate Integrated Communications as its lead public relations agency for Southeast Asia.  Ate will develop and deliver strategic communications campaigns in Singapore and will work with Unilever Food Solutions marketing teams to coordinate and lead a network of PR agencies in Indonesia, the Philippines, Thailand and Malaysia.

HONG KONG—Weber Shandwick has promoted Jye Smith (pictured) to vice president, digital, Asia Pacific. Smith’s new role involves relocation from Sydney to Hong Kong, as he joins the firm’s growing centre of digital excellence in the region, reporting to Jon Wade, head of digital, Asia Pacific. He previously led Weber Shandwick’s digital strategy and social media engagement for major brands across a wide range of industries in Australia.

NEW DELHI—Genesis Burson-Marsteller has added three new clients: Flipkart, which makes books easily available to anyone who had internet access; GAS, a premium jeans wear brand; and Loyalty One, a global provider of customer insight and strategy, marketing and loyalty programs and customer experience management.

HONG KONG—Fleishman-Hillard International Communications has added Sally Woo as senior vice president, head of talent development for Asia Pacific. She is based in Hong Kong, reporting to Lynn Oppelt, senior vice president and senior partner for talent development at the firm’s US headquarters. Woo began her career as a senior personnel recruiter with search firm Heidrick & Struggles, and most recently served BASF as regional human resources business partner.

HONG KONG—Strategic Public Relations Group has secured two new retainer clients: South China Group, which consists of four listed companies engaged in property investment and development, manufacturing and trading, agriculture and forestry, travel-related services and financial services; and LZYE Group, the first educational institution for children in Hong Kong that is listed in London.

KARACHI—The National Bank of Pakistan has appointed Syed Ibne Hassan as divisional head, corporate communications. Hassan, former vice president of public relations and corporate communications, replaces Amir Abbasi. Previously, Hassan worked in print and electronic media and held positions with state and private sector banks, including PICIC and NIB.