Holmes Report 19 Feb 2015 // 6:04PM GMT
SAN FRANCISCO — PMK*BNC took home top honors at the Insight + Innovation (In2) SABRE Awards held at the Ritz Carlton San Francisco last night for the agency’s work with Audi on the “Barely Legal Pawn” mockumentary that featured Julia Louis-Dreyfus, Bryan Cranston and Aaron Paul and highlights the brand’s affiliation with the Emmy Awards. The San Francisco-based Allison & Partners was named Most Innovative Agency, Baxter won for most innovative brand and Pfizer with Arc2 took home top honors for most innovative brand/agency collaboration.
A full list of winners follows below.
Most Innovative Agency |
Allison + Partners |
Most Innovative Marketing Communications Team, Brand |
P5 County Planning Learning Program - Baxter with the Healthy Thinking Group |
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Most Innovative Brand/Agency Collaboration |
A New Prescription for Health Education - Pfizer with Arc2 |
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Best In Show |
Audi: "Barely Legal Pawn" - Audi with PMK*BNC |
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Live Events |
The Grand Budapest Hotel Gets LEGO Makeover For Blu-ray Release - Twentieth Century Fox Home Entertainment with Hill + Knowlton
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Digital Promos & Activations |
Clorox Ick Awards - The Clorox Company with Ketchum |
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Sponsorships |
Unapologetically Barbie - The Barbie and Sports Illustrated Partnership - Mattel with Weber Shandwick |
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Trade Shows & Awards |
Oral-B SmartSeries: How a toothbrush became one of the biggest technology stories of 2014 - Proctor & Gamble with MSLGroup |
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Digital and Print Media |
Putting the “Bang” in “Big Bang”: How Bell Labs Got Its Groove Back - Alactel Lucent with the Hoffman Agency |
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Broadcast Media (Radio/TV) |
Always #LikeAGirl - P&G with MSLGroup |
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Blogs and Subject Matter Experts
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Iconic Tastemakers - Microsoft Devices with Cohn and Wolfe
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Creation of Persuasive Content |
From Tragedy to Transformation: The City of San Bruno Challenges and Changes a Broken Utility Regulatory System in California - City of San Bruno with Singer Associates |
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Content Creation on Media Sites |
"No Phone" Challenge - US Cellular with Ketchum |
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Sponsored Content/Native Ads |
An Inspired Mission: Taking PetSmart’s Mission on the Road - PetSmart with Golin |
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Influencer Endorsements & Product Placement |
Cronut® at Midnight: Allison+Partners and Dominique Ansel Bakery Take SXSW® by Storm |
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Media Partnership |
"A New America" Town Hall Series - Microsoft with Burson-Marsteller (with sister company Palisades Media Ventures) |
Public Service Announcement |
DO NOT READ THIS - Room to Read with Ketchum |
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Other Advertising |
Ventra Rebrand Campaign - Cubic Transportation Systems, Chicago Transit Authority, Pace Suburban Bus with Grisko |
Best Use of Facebook |
No Woman Should Die Giving Life: Merck for Mothers Builds and Engages a Facebook Community to Get Informed About Maternal Mortality - Merck with MMC |
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Best Use of Twitter |
Clorox Ick Awards - The Clorox Company with Ketchum |
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Best Use of LinkedIn |
Lenovo North America Channel Partner LinkedIn Program - Lenovo with Text100 |
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Best Use of Pinterest |
Pin a Meal. Give a Meal. - Land O'Lakes with Exponent PR |
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Best Use of Vine |
Showcasing the Creative Potential of Samsung Devices in the #GalaxyVine Studio - Samsung Mobile US with Edelman |
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Best Use of Blogging |
H&R Block Grows Audience Share and Engages Hispanic Community with Block Talk Blog - H&R Block with Shift Communications |
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Social Media Collective |
IEEE: Engineering Goes Social - IEEE with Finn Partners |
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Crowd-sourcing and Co-Creating |
Frank's RedHot #IPTSOE UGC Campaign - Frank's Red Hot and MSLGroup |
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Real-time engagement |
Allen & Gerritsen's Brand Newsroom - Allen & Gerritsen |
Brand Digital Platforms - technical |
Get Covered America: Your Health. Your Choice. - Enroll America with Ogilvy PR |
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Digital Newsrooms |
ADP Midsized Business Owners Study and Total Cost of Ownership - ADP with Edelman |
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Digital Video |
Audi: "Barely Legal Pawn" - Audi with PMK BNC |
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Animation Video |
Project Giving Kids - Connecting Kids to Causes - Project Giving Kids with HB |
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Non-Video Broadcast: Podcast /Webinar/Webcast |
SEIZE THE HOLIDAYS WITH KRUSTEAZ: A VIRTUAL BAKING EVENT - Continental Mills, Krusteaz with 360PR |
SEO/Content Distribution |
If a Blog Post Falls in the Forest and No One is Around, Does it Make a "Sound?" - Endicia with the Hoffman Agency |
Branding & Identity |
AnyThing but 'Three and a Tree' - Rethinking of the Traditional College Admissions Campaign - UNC Chapel Hill Office of Undergraduate Admissions with Capstrat |
Gamification |
Edge Dream Job Sabre Award Submission with Edelman |
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Meme |
Skittles Wins The Super Bowl - Skittles with Olson Engage |
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Original/Commissioned Research for PR |
The ADL GLOBAL 100: An Index of Anti-Semitism - Anti-Defamation League with First International Resources |
Analytics for campaign planning, audience insights or influencer targeting |
"This is Wholesome" - HoneyMaid with Weber Shandwick
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Measurement for Post-Campaign Analysis |
Weber Shandwick Engagement Index: Applying the Media Psychophysiology Research Paradigm to Public Relations Evaluation |
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Insights Products Or Service |
WE Infinity: Measure. Discover. Act - Waggener Edstrom |
Best Agency Website |
Grisko |
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Best Agency Editorial/Comms Platform |
Food 2020: The CEO as Consumer - Ketchum |
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Best Use of Innovative Channels: Corporate/B2B |
Launching a Superhero Tablet - Panasonic System Communications Company of North America with Cohn& Wolfe |
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Best Use of Innovative Channels: Consumer |
Oscar Mayer: Wake Up & Smell The Bacon - Oscar Meyer with Olson Engage and 360i |
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Best Use of Innovative Channels: Government/Public Affairs |
Capital New York Elites Campaign - Entergy with Burson Marsteller |
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Best Use of Innovative Channels: Technology |
Jibo: the world's first family robot - Jibo with Inner Circle Labs |
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Best Use of Innovative Channels: Internal Comms |
My Company is Better Than Yours - South State Bank with Capstrat |
Lean Marketing |
Breakability - SquareTrade with Hotwire PR |
Micromarketing |
Belize's Quick Wins - Belize Tourism Board with Olson Engage |
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New to Market - Company Launch or Rebrand |
Eastwick Takes an Integrated Campaign Approach to Launch PEQ - SmartHome Ventures with PEQ |
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New to Market - New Product Launch or Relaunch |
Kick(starter) It Into Overdrive: Putting Mohu on the Cord-Cutting Map - Mohu with Shift Communications |