LONDON — Burson Cohn & Wolfe has appointed Ed Green as managing director of its consumer marketing practice and Pete Sigrist as managing director of its technology and innovation practice in the UK.

Green and Sigrist are the latest additions to the new UK board created and led by UK chief executive Rebecca Grant following the merger of Cohn & Wolfe and Burson-Marsteller in 2018. The board is made up of 12 leaders spanning healthcare, corporate, public affairs, crisis, internal comms, digital and strategy.

Most recently, Green was business and managing director of independent creative communications agency Mission, working with clients in the fashion, retail, hospitality and drinks sectors.

Green said: "I am thrilled to join the new BCW. It’s not often in your career you get to be part of a team setting the path for a global agency of the future. I look forward to further strengthening its leadership in delivering award-winning creative programs that make a difference for clients."

Sigrist was previously head of external affairs at education technology company Tes, the publisher of the Times Educational Supplement. Before that, he ran 33 Digital, where he spearheaded influencer relations, interactive communications and using technology tools and APIs to drive PR outcomes.

He said: "BCW has a portfolio of fantastic tech clients, each facing unique challenges and with wonderful stories to tell. I want to build on that foundation to pivot towards the wider tech story — the one that has eaten the world and is now the dominant dynamic across every sector."

Grant said: "Ed is deeply committed to bringing clients creative solutions that deliver measurable business results. He will be a strong leader for our formidable and award-winning consumer practice.

"Pete has extensive experience in innovative technology communications, combining techniques in creative insight development, digital communications and storytelling that drive narratives across PR and marketing disciplines and sectors.

"I am proud that we continue to attract people to the business whose thinking and creative vision are not restricted to one communications channel, and who are capable of leading teams to deliver brilliant work."