Arun Sudhaman 11 Oct 2018 // 5:49AM GMT
SHENZHEN — Burson Cohn & Wolfe has become the latest agency to launch a Shenzhen office, in a bid to tap into the opportunities presented by China's tech brands.
The new office, which is led by market leader Veeco Tang and deputy market leader Brenda Zhang, comes after the newly-merged agency secured assignments from Tencent, Oppo and BGI — just three of the Chinese tech players that are requiring increasing international communication services from the 'Greater Bay Area', which links Shenzhen, Guangzhou and Hong Kong.
BCW already counts a key relationship with Huawei, which is also based in Shenzhen, and follows other agencies such as Ogilvy, Edelman and H+K Strategies in establishing a presence in the fast-growing Chinese city.
"Shenzhen is a fiercely competitive market, especially in the high-tech and financial industries, and it is also a rising digital and cultural center in China," said Tang, who reports to BCW Beijing market leader Qu Hong. "The opportunities for clients and our team members are limitless. It is a very exciting time to be in Shenzhen."
"Shenzhen is and will continue to be China’s innovation and economic development engine," added Hong who, alongside BCW Shanghai market leader Tiffany Bai, reports directly to Asia-Pacific CEO Matt Stafford.