HONG KONG — Burson Cohn & Wolfe has named six practice heads in Asia-Pacific, extending a regional leadership lineup that began to take shape earlier this year

All of the appointments involve existing personnel from the two agencies, with some taking on additional duties. All report to BCW regional president Matt Stafford.

Shanghai market leader Tiffany Bai (pictured), takes on the additional role of chief growth officer, and remains based in Shanghai. Joe Peng will lead the digital innovation group after formerly doing the same for Cohn & Wolfe. Peng relocates from Beijing to Hong Kong.

Guangzhou market leader Cyrus Yeung, meanwhile, extends his remit to include brand solutions. In addition, former Cohn & Wolfe Beijing market leader Yimin Wang will oversee the practice that houses Asian and Chinese brands aiming to go global. 

For integrated communications, Polka Yu takes charge, after previously serving as MD of brand marketing and operations at Cohn & Wolfe. Yu is based in Hong Kong. Douglas Dew, takes charge of corporate and public affairs, previously holding the same position at Burson-Marsteller. He remains based in Beijing.

In addition, Burson-Marsteller CFO Trevor Tully takes on the same role for BCW, while former Cohn & Wolfe HK senior account director Florence Chan is named chief talent officer.

"These appointments mark the latest milestone in our people-first strategy of upskilling, career road-mapping and team integration, which has been a key factor contributing to employee satisfaction and retention," said Stafford. "These are the right leaders to ensure we always provide the best resources to colleagues across our markets, so they can continue to deliver exceptional integrated communications solutions to our clients and enjoy rewarding careers at BCW."