NEW YORK — Burson Cohn & Wolfe has added two new executive VPs to its team — Johanna Skilling and Jeffrey Cutler.

Skilling, who will be based in New York,  joins as EVP of strategy and planning. In her new role, Skilling leads BCW’s North America strategic planning team across all practices. She most recently served as Ogilvy Health North America’s head of planning and is an NYU adjunct professor. 

Cutler has been named Washington-based EVP, analytics and performance media. Cutler joins after more than five year in senior roles at various Daniel J. Edelman companies. For the past three years, he served as Zeno Group’s executive VP, performance marketing and head of analytics.

“Johanna and Jeffrey are both world-class talents who are experts in mining research, data and analytics to uncover powerful and relevant insights that move client audiences with precision and impact and drive business results,” said BCW’s North American president Chris Foster. “They are incredibly skilled at building high-performance teams and tools and have delivered powerful results for clients across every industry. I am delighted to have them on our BCW team.”