Holmes Report 30 Jul 2015 // 10:05PM GMT
MUMBAI — The Bill & Melinda Gates Foundation has hired the MSLGroup as the organization looks to work with Indian governments to ensure access to health services.
MSLGROUP began working on an integrated communications mandate for the Bill & Melinda Gates Foundation in India in May 2015. The remit includes work at both the national and state level and covers corporate and program communications across both traditional and digital channels. The integrated scope of work includes PR, digital and social engagement, nationally including focus in the states of Bihar and Uttar Pradesh.
The foundation is considered among the largest in the world. In India, it is aligned to the priorities of the government of India, and the state governments in Bihar and Uttar Pradesh, to ensure access to services for India’s most vulnerable communities: in health, sanitation, financial services and agriculture.