Holmes Report 09 Jun 2012 // 11:00PM GMT
HONG KONG—Bite Communications has acquired the Hong Kong-based Asia operations of Red Bricks Media. RBM’s search team will join Bite, and Bite will provide expanded digital services coverage for RBM clients across Asia Pacific.
Red Bricks Media is a full-service interactive agency with more than 40 employees. It continues to serve global clients from its offices in San Francisco and New York.
The RBM deal is the third specialist team Bite has acquired in the last two years, following deals with OneXeno and Interlink Systems, and the new search capabilities add to the content, social media and web development strengths that are the anchors of Bite’s integrated digital service offering.
“Our clients are increasingly look for Bite to integrate great storytelling with strategic communications support throughout the sales funnel, from brand awareness, to customer engagement, to purchase intent, and all the way to CRM,” says David Ketchum, president of Bite Asia Pacific and Bite’s global digital development lead. “Adding RBM’s team and search strategies strengthens Bite’s integrated communications capabilities, and deepens our ability to build search into every campaign we do.”