LONDON — Bletchley Park, the once top-secret base of the WWII Enigma codebreaker Alan Turing, has appointed Kallaway to drive footfall, including increasing its appeal to families.

The brief includes helping the heritage attraction to work with influencers, as well as ongoing strategic consultancy across corporate and consumer communications.

The specialist culture, leisure and retail agency has already completed its first piece of work for Bletchley Park, supporting the launch of its new exhibition and film, ‘D-Day: Interception, Intelligence, Invasion,’ to mark the 75th anniversary of D-Day this June. The campaign increased online ticket sales by 91%.

It is not thought that there was a competitive pitch for the work. Bletchley Park head of communications Katrina Harper said: “Bletchley Park was the epicentre of World War Two codebreaking and the British wartime intelligence hub – a place where modern technological innovation and human endeavour made ground breaking achievements that have helped shape the world we live in today.

“Kallaway has an impressive track record of supporting world class attractions reach their goals. They have already started to help us achieve our mission to excite and inspire new audiences about achievements of Bletchley Park and why they are relevant today. Their first campaign has been excellent and we’re excited about the future.”

Bletchley Park joins other recent Kallaway client wins including the Hard Rock Café in London.