LONDON--GolinHarris has hired former executive producer and editor of GMTV, Martin Frizell, to head its media practice in London.

As executive director, Frizell will lead the agency’s connector community of 16 dedicated media specialists and will sit on the London UK board. He will report into new London deputy MD, Bibi Hilton.

A former correspondent with Reuters, Sky News and ITV, and the winner of the Royal Television Society Award for News Reporting, Frizell previously held one of the biggest jobs in breakfast television as editor of news magazine, GMTV.

More recently, he has worked as UK correspondent for Australian breakfast show Channel 7 Sunrise.

Frizell’s remit as leader of the connector community will be to deepen the agency’s media and stakeholder relationships, counsel clients on media strategy, produce high quality media content and deliver impactful results across paid, owned, earned and shared media.

“Martin’s mix of experience as a media strategist and national news editor makes him the perfect candidate to lead and develop our connector community," said Hilton.

"He knows instinctively what makes a media story and how to balance that against the client’s objectives to achieve really strong results. With press releases becoming irrelevant, Martin’s broadcast experience is invaluable in helping us develop compelling content to tell our clients’ stories.”