LAUSANNE—Burson-Marsteller has acquired a majority stake in TSE Consulting, an international sports consulting firm that will become a fully integrated part of the Burson-Marsteller network.

Headquartered in Lausanne—home of the International Olympic Committee—and with regional offices in Europe, North and South America, Africa and the Middle East, TSE specialises in providing communications counsel to public sector and international sport organisations and will strengthen the global agency’s sports capabilities.

According to Jeremy Galbraith, CEO of Burson-Marsteller Europe, Middle East & Africa: “With its headquarters in Lausanne, TSE Consulting has developed close and deep relationships with international sports bodies. Working together with our offices in Switzerland and across the world to provide strategic communications advice to sports leaders and organisations, TSE adds a significant new dimension to our offer at a time when there are tremendous developments in the world of sports.”

TSE clients include the Brazilian National Olympic Committee, the Qatar Olympic Committee, the City of Manchester, the City of Amsterdam, the Danish Swimming Federation, United World Wrestling, and the World Archery Association.