Arun Sudhaman 11 Jan 2016 // 8:53AM GMT
SHANGHAI—Burson-Marsteller has named Ruby Fu as the PR firm's new CEO in China, the fourth person to occupy the role in less than three years.
Fu, who was most recently head of corporate affairs for Standard Chartered Bank in Greater China, replaces Daisy King, who has returned to the US to continue her focus on Burson's China specialty practice.
King was named Burson China president in early 2014, after the departure of Matt Stafford. Prior to Stafford, the position was held by Chris Deri until mid-2013.
Fu will serve as a member of Burson’s Asia-Pacific regional leadership team and will focus on strategic growth across its five offices in mainland China. She reports to Margaret Key, who was promoted to Burson-Marsteller Asia-Pacific CEO last year.
"Ruby brings a wealth of knowledge and experience to this role," said Key. "She is a proven leader, effective counsellor and a respected communications professional. Her understanding of public relations, as well as public and regulatory affairs, is what makes her the most qualified candidate to lead such a dynamic and promising market."
Fu rejoins Burson-Marsteller, after working there in the Nineties as Taiwan MD. Fu also led Ogilvy PR in China for six years, before working client side at Philip Morris and, more recently, Standard Chartered.