Holmes Report 06 Apr 2017 // 1:14PM GMT
NEW YORK — CA Technologies has hired WE Communications to handle corporate and product PR duties following a competitive, global review.
The decision sees WE replace incumbent US firms Edelman and Zeno, which had handled the assignment since 2014.
WE's global scope of work is still being determined, said CA Technologies CCO Darlan Monterisi, with local market decisions pending. At the very least, the Holmes Report understands that some of WE's affiliate agencies will benefit from the shift in international markets, with other countries opting to hire new PR partners.
WE was selected, added Monterisi, because of the firm's "deep tech expertise, approach, creativity in thinking through CA's challenge" along with its "culture and fit with our own team now and in the future state."
The new agency hire follows the arrival of Monterisi at CA Technologies less than a year ago, from Porter-Novelli.