Holmes Report 13 May 2012 // 11:00PM GMT
NEW YORK--Carbonite, a provider of online backup solutions, has retained Finn Partners as its public relations agency of record.
Finn Partners will use its expertise in reaching consumer, consumer tech and B2B audiences to raise visibility for the brand via traditional, social and corporate communications channels.
“Starting from a solid and focused foundation, Carbonite is expanding the awareness for its online backup services to a broader spectrum of audiences,” said Tom Murray, senior vice president of marketing, Carbonite. “I have worked with Finn Partners in the past, and when looking to support Carbonite in its next phase of growth, they were the natural choice.”
For Carbonite, Finn Partners tapped its national network to create a cohesive team that is both well-versed in the nuances of reaching the very different consumer and B2B audiences, while geographically complementing its East Coast in-house team, with staff members located in Chicago, Denver and Los Angeles. Associate partner Alex Laurelli heads up the team.
“People’s digital libraries are booming – with photos, videos, music, you name it. They continue to still store a majority of their content right on their computers, but there are risks in doing so,” noted Howard Solomon, managing partner of Finn Partners. “Our plan will help educate people regarding the benefits of online backup; and by doing so, we will help Carbonite rise to its next level of success.”