Diana Marszalek 14 Feb 2018 // 7:39PM GMT
BOSTON — GE CCO Deirdre Latour, who helped shape the 125-year-old corporation’s new presence as a digital industrial company, is leaving the firm after 14 years.
In an announcement Wednesday, GE said Latour, who is also a GE VP and senior advisor, is leaving to pursue other opportunities. CMO and chief learning officer Linda Boff will serve as interim head of communications while the company conducts a search for Latour’s replacement.
Latour’s March 16 departure will cap a GE career that started in 2004. Latour was GE’s senior director of external communications before taking over as CCO when Gary Sheffer stepped down in 2015. She added senior advisor to her responsibilities in October, 2017.
Known for her direct approach to communications, Latour has been named one of Holmes Report’s Influence 100. She also participated in Tuesday’s In2Summit in New York, joining other CCOs in addressing the increased focus on building trust with stakeholders.
During her tenure at GE, Latour led the company’s communications during a time of immense change, creating and executing the strategic initiatives around the corporation’s evolution into a digital industrial company. She also led the communications efforts for the CEO succession process and built a stronger global external relations capacity around the world, GE said.
“Deirdre has been a valuable advisor to me as I began my tenure as CEO and, as I wish her success in the next phase of her career,” said chairman and CEO John Flannery. “I’m also grateful for her willingness to assist me through this important transition period and want to thank her for her service to GE.”
In a statement, Latour said working for GE has been an “awesome experience,” but is looking forward to what’s next. “I am excited to pursue new professional challenges and new adventures in life,” she said.