Maja Pawinska Sims 28 Nov 2018 // 2:00PM GMT
LONDON – Financial services and technology specialist agency Centropy PR, set up last year by former Hotwire board director Steven George-Hilley, has won the UK retainer for cryptocurrency and blockchain enterprise Nexus after a three-way competitive pitch.
Nexus, based in Phoenix, Arizona, was founded in 2014 by Colin Cantrell, son of entrepreneur Jim Cantrell, a founder of SpaceX and aerospace company Vector Launch. The firm pioneers innovative ideas for using blockchain, such as giving increased transparency over charity and international development funding, and digital rights and payments for artists in the music industry.
The new agency will support Nexus as it establishes its brand in the UK, through campaign development, content creation, media relations and social media consultancy. The Centropy team will also develop thought leadership content around blockchain technology and its use in various industries.
George-Hilley (pictured) said: “Nexus is a truly disruptive brand, taking blockchain to the next level and redefining the industry through its open source model. As well as being a dream client, the company is a welcome addition to our growing portfolio.”
The Centropy team will report into Nexus global business development director Alex El-Nemer, who said: “We’re an ambitious, fast-growing organisation and we were looking for an agency partner to take our business forward. Centropy proved the perfect match for us, delivering an outstanding PR presentation, some great creative ideas and a highly-motivated team.”
Nexus joins other Centropy technology clients including industry body TechUK, the UK government’s new Institute of Coding consortium of universities, and FTSE 250 IT services training provider FDM Group.