BEIJING—Weber Shandwick has named Charles Shen as general manager of its Beijing office and head of the corporate and public affairs practice in China, and promoted Lydia Lee to senior vice president, technology practice, with countrywide responsibilities as chief strategist and head the firm’s emergent China practice.

Meanwhile, Alistair Nicholas, currently executive vice president, corporate and public affairs, based in Beijing, will be relocating to Sydney, Australia, to take on a senior public affairs role. 

Both Shen and Lee will report to Darren Burns, managing director, China.

Shen rejoins the firm after an absence of over five years with HP and Microsoft. In his new role, he is tasked with overseeing the firm’s Beijing office while also driving growth for the corporate and public affairs practices throughout China.

Lee, who first joined Weber Shandwick from sister agency GolinHarris in 2009, takes on two additional functions, leading the firm’s global China practice, which advises China-based multinationals and their CEOs on strategic expansion into global markets, and serving as chief strategist for the firm’s operations in China.