PARSIPPANY, NJ--Coyne Public Relations has been named agency of record for the Christopher & Dana Reeve Foundation. Coyne will support the Foundation’s brand-building initiatives, programs and services, and research efforts through public relations, media relations and strategic counsel.

The Christopher & Dana Reeve Foundation is dedicated to curing spinal cord injury by funding research, and improving the quality of life for people living with paralysis through grants, information and advocacy.

The account will be handled by Coyne’s health division, and will draw on expertise and counsel from the division's medical and science and advocacy and cause specialties. The agency currently serves several leading non-profit and advocacy organizations including, the world’s largest online breast cancer community; The Sanford Foundation and the Edith Sanford Breast Cancer Foundation; and The Valerie Fund.