Aarti Shah 17 Jan 2014 // 12:47AM GMT
PORTLAND, OR — Waggener Edstrom’s chief client officer Claire Lematta has left after 25 years with the firm, in addition to two more senior departures.
Lematta “chose to leave the agency and embark on a new adventure” in November, Wag-Ed's VP of corporate communications Allyson Savage told the Holmes Report. She added, Chris Barker, SVP of business development, will continue his role growing business.
Wag-Ed’s editor in chief David Patton also departed the firm this month. Patton joined the agency in 2009 from the Wall Street Journal and was heavily involved in the firm's now defunct Studio D concept, which was a standalone entity focused on digital content. Since 2012, Wag-Ed has moved towards embedding those capabilities within account teams.
Patton has joined Vulcan as a senior digital marketing strategist. In the new post, he works on developing stories for Vulcan, the Paul G. Allen Family Foundation and their affiliated brands.
Hava Jeroslow, a Wag-Ed director based in Austin, Texas, has taken on full responsibility for the content team, Savage said.
“Content creation remains a critical and important part of our business,” Savage said. “Together with David, Hava helped reinvent the team into a center of excellence for content strategy and marketing at Waggener Edstrom.”
In December, Wag-Ed’s SVP of corporate communications Scott McLaughlin left the firm to join Nike as global brand communications director.
The Holmes Report has reached out to Lematta for comment on her next venture.
Savage said all three departures were voluntary. They come, however, shortly after Wag-Ed slashed 5% of its global workforce, in part, to because of Microsoft’s reorganization.