Holmes Report 31 Mar 2013 // 12:00AM GMT
OKLAHOMA CITY—Sonic, a leading chain of drive-in restaurants, has selected Cohn & Wolfe as its new public relations agency of record.
Cohn & Wolfe will work with the Sonic PR team to provide external communications to consumers and franchisees, local store marketing, cause marketing and issues management. The agency will also support social media strategy as part of a cross-functional, multi-agency team. The primary Cohn & Wolfe team is based in Austin, Tex., a core Sonic market.
“Cohn & Wolfe brings highly relevant QSR and retail experience, fresh thinking, quick-turn agility, and the resources of a large agency – the perfect combination to help propel SONIC’s momentum,” says Patrick Lenow, vice president of public relations at Sonic .
Cohn & Wolfe will join a roster that includes Goodby Silverstein & Partners, creative agency of record; Zenith Optimedia, media agency of record; and Sullivan Higdon & Sink, below-the-line agency of record. Joanne Davis Consulting assisted in the review.