Arun Sudhaman 20 Apr 2015 // 8:02AM GMT
HONG KONG—Communications veteran Mary Devereux has joined the Wall Street Journal Asia in the newly-created role of associate director of integrated marketing.
Devereux joins the media title after working in numerous client and agency-side PR roles during her 20 year career in Asia. Notably, she spent nine years as a managing director at Burson-Marsteller until 2008, when she took on a senior marcomms position at New York Life Insurance.
For the past four years, Devereux has worked as an independent communications contractor for several companies, including Johnson & Johnson, Janssen Pharmaceutical and Kreab Gavin Anderson.
At the WSJ, she is charged with marketing and business development efforts for the title's Asia sales team across print, digital, events and custom advertising. Devereux reports to Mark Rogers, executive director of multimedia sales.
"Her knowledge of the region, along with her ideation and writing skills, are particularly valuable to us," said Rogers. "Working with our clients to create exclusive, custom opportunities is critical to driving our business forward. Mary's experience and proven track record of success will greatly benefit the Journal franchise and our advertisers, as they seek to further distinguish themselves with our high-quality, discerning audience."
Devereux's role is expected to focus in particular on developing custom multi-platform ideas for WSJ's clients, including such areas as advertising, conferences, research and special events.
“The world of content creation is exploding, with every brand expected in our social age to engage in conversations with prospects and clients," added Devereux. "By creating bespoke content for our advertisers, our client’s messages receive more importance and make a greater impact. It’s a wonderful opportunity for me to use all the skills and experience from my previous roles in public relations and marketing communications in a brand new environment."