NEW YORK—The Confederation of North, Central America & Caribbean Association Football (CONCACAF), at the center of the crisis that has engulfed world soccer, has engaged Global Strategy Group to assist with public affairs and communications regarding the Confederation’s reform efforts.

CONCACAF is one of six continental confederations of FIFA (Fédération Internationale de Football Association) and serves as the governing body of soccer in North, Central America and the Caribbean.

FIFA has been embroiled in a corruption scandal since May, when Swiss police raided a hotel in Zurich and arrested seven of its top executives. The US Department of Justice has indicted a total of 14 current and former FIFA officials and associates on charges of "rampant, systemic, and deep-rooted" corruption following a major inquiry by the Federal Bureau of Investigation (FBI).

According to federal investigators, several CONCACAF officials were involved in illegal activities, including money laundering, racketeering and bribery. Former CONCACAF president Jeffrey Webb, his predecessor Jack Warner, and former CONCACAF executive committee member Eduardo Li were among those indicted.

Earlier this month, the Confederation announced a “reform framework” that it said would “demonstrate to its fans, sponsors, member associations and other stakeholders that CONCACAF is resilient and devoted to managing, developing, and promoting the game with accountability and transparency.”

GSG will be charged with communicating those reforms and handling the public affairs implications of the crisis.