Holmes Report 13 Jan 2013 // 12:00AM GMT
BOSTON—Cone Communications has been named public relations agency of record for HAI Group, which offers niche insurance programs as well as value-added products and services to public housing authorities, nonprofits, affordable housing providers, low-income housing, and multifamily apartment owners under the low-income housing tax credit program.
After a competitive, nationwide agency search, Cone was selected to work on a fully-integrated campaign that encourages the public to learn about the role, benefits, and importance of public housing in the United States.
HAI Group, celebrating its 25th anniversary, will unveil a national public awareness campaign designed to reshape the way Americans think of public housing , in partnership with Cone, Housing Authority Insurance (HAI Group’s nonprofit association), and influential industry groups including the Council of Large Public Housing Authorities, the National Association of Housing Redevelopment Officials, and the Public Housing Authorities Directors Association.
“Cone’s unique approach to working with societal issues, its creative thinking and the people we engaged with, all played a part in our selection,” says Ed Malaspina, chief marketing officer, HAI Group. “It felt clear to us that that Cone has the ability to build trusted, long-term relationships with key stakeholders, and will be able to bring us the results we are striving towards.”