WASHINGTON — The National Geographic Society has appointed Kalee Kreider to the newly created role of chief of content, communications and public affairs. Kreider (pictured) will lead the global nonprofit's external communications and outreach strategies including corporate communications, media relations, marketing, museums and experiences, social and digital media, creative and storytelling. She will also manage the organization's public policy efforts. Kreider has been a National Geographic Society advisor since 2014, and previously served as environmental adviser, communications director and spokesperson for former Vice President Al Gore.

NEW YORK — Joe Quenqua has joined WW, the newly rebranded Weight Watchers, as chief communications officer. Quenqua will lead internal and external global communications as the company continues to evolve to become a leader in wellness, in addition to healthy weight loss. He most recently served as managing director at 42West.

WASHINGTON — Rich Masters has joined BIO as its new executive VP for public affairs after 16 years as a Qorvis executive VP. In the newly restructured position, Masters will focus on developing and implementing an integrated communications, branding and marketing strategy for the biotech trade association. BIO's current senior VP for communications, Ken Lisaius, will be departing the organization.

ATLANTA — Equifax has named Amanda Rosseter to its new chief communications position, where she will lead corporate, executive and transformation communications and will serve on the CEO's extended senior leadership team. Most recently, Rosseter led global external communications and media for The Coca-Cola Company, where she served in a number of roles, including global group director of strategic communications and public affairs.