Holmes Report 09 Jun 2012 // 11:00PM GMT
PARSIPPANY, NJ—Coyne Public Relations has been named public relations agency of record for Red Robin Gourmet Burgers.
After winning the competitive pitch, Coyne PR has been tasked with spearheading the development, implementation and ongoing evaluation of a fully integrated, brand-centric marketing and PR campaign. The agency’s responsibilities will include campaign planning and management, national and grassroots program execution, media relations, promotions and events, and all other PR-driven initiatives.
According to Denny Post, Red Robin senior vice president and chief marketing officer: “We recognized our need for a strategic, proactive public relations agency with the intellect, creativity, media savvy and campaign track record to support our efforts. We truly believe we have found the right agency and strategic partner to help us rekindle the energy, irreverence and fun of the Red Robin brand.”