Holmes Report 22 Jan 2013 // 12:00AM GMT
PARSIPPANY, NJ—Coyne Public Relations has been named public relations agency of record for David’s Bridal, North America’s largest retailer of bridal gowns, bridal party and special occasion apparel and accessories with over 300 stores located throughout the US, Canada and Puerto Rico. Coyne will work on the development, strategy and implementation of an integrated public relations campaign.
“We were drawn to Coyne PR’s outstanding reputation and unbridled enthusiasm for our brand,” says Charly Rok, VP of public relations for David’s Bridal.
The agency’s responsibilities will include program development and planning, including support of the brand’s highly anticipated annual What’s On Brides’ Minds survey of engaged and newlywed women, overall media relations surrounding bridal, prom and special occasion seasonal collections, management of press outreach for Style Council members and store and grand opening support, among other responsibilities.