Holmes Report 06 Jun 2011 // 11:00PM GMT
PARSIPPANY, NJ—Coyne PR has been named agency of record for Hong Kong Tourism Board following a competitive pitch. The account will be led by Coyne’s travel and hospitality team.
Hong Kong Tourism Board plans to implement a new brand positioning to maintain and grow its popularity with key target audiences, elevating Hong Kong as Asia’s World City. Coyne will build Hong Kong’s brand positioning as a sophisticated and cosmopolitan city that offers an adventure around every corner, ultimately making it an indispensible part of any Asian itinerary.
From an aggressive news bureau, immersive FAM trips, showcasing the city’s signature mega events and U.S.-based events, to leveraging celebrities and spokespeople for press interviews, Coyne PR will promote the kaleidoscope of culture and traditions that makes Hong Kong attractive as a holiday destination. The team will also handle crisis management for the Hong Kong Tourism Board.