Holmes Report 24 Oct 2012 // 11:00PM GMT
LONDON--Danone has appointed We Are Social to work across its Evian, Volvic and Badoit brands in the UK, as the three brands up their digital investment in the country.
The agency was appointed following a competitive pitch and will be responsible for developing and implementing social media strategies for all three brands.
This will include running community engagement programmes on Facebook, Twitter and Pinterest, and working alongside the company’s other agencies to support brand activity, including product launches, sponsorship and creative campaigns.
“We Are Social blew us away with their approach," said Pam Pines, marketing director at Danone Waters. "Their vision, creativity and strategic thinking showed us they are not just well versed in social media; they are setting some of the biggest online trends today."