Aarti Shah 18 Jul 2013 // 2:37PM GMT
SAN FRANCISCO — Kelly McGinnis, VP of comms at Dell, will join Levi Strauss as chief communications officer on August 5, stepping into a role left vacant by Jill Nash earlier this year.
McGinnis will report to Chip Bergh, president and CEO of Levi. According to a release by the company, McGinnis will oversee a global team that includes media relations, internal communications, government affairs, consumer relations, community affairs, and the Levi archives.
Levi’s former CCO Jill Nash stepped down in December after four years with the company to take time off. Amber McCasland, director of corporate affairs in EMEA, held the post in the interim and will resume her previous role when McGinnis joins.
"We're thrilled to have Kelly join the [Levi] team," said Bergh in a company statement. "She will build on the company's storied 160-year heritage and pioneering leadership to create [Levi] next great chapter."
McGinnis joining Levi was part of larger company announcement that introduced a new structure of regional presidents for the Americas, Europe and Asia, as well as a new president for the Dockers brand.
McGinnis joins Levis after more than three years as VP of communications at Dell, a role that she held remotely in San Francisco for the Texas-based company. Marc Bien, executive director of communications at Dell, will step into McGinnis’ role.
Stephanie Losee, managing editor for Dell global communications told the Holmes Report McGinnis leaving does not impact initiatives like the company's owned media property Tech Page One.
“Marc has been there for three years working alongside Kelly so it’s been an easy transition,” she said. “He has a strong point-of-view on thought-leadership.”
She added, Tech Page One is “still in beta but moving along nicely” and will undergo a major redesign soon.
Dell today delayed a vote on founder Michael Dell’s plans to take the company private until July 24.